It's a relationship inspired by bold vision, cultivated in meticulous execution, and solidified through proven impact. Overflow Brand 2.0 is not simply cosmetic, but an opportunity to communicate the deep beliefs we aim to reinforce by our actions in this next season.įor nonprofits and social impact organizations, we believe that what truly moves the needle is first establishing a culture of generosity that goes way beyond solicitation. Our new colors represent the new categories of giving now possible through Overflow! We’re changing this narrative, by introducing a new color palette that matches our fresh approach to the industry. The fintech space is traditionally serious, straightforward, and devoid of color.
We knew that, to accomplish this, our visual brand identity had to be forward-thinking, sleek, and approachable, to match our mission. We want to open the door to new, young, tech-savvy donors who are currently channeling their tech prowess into new trends like alternative investing, and who we think could easily be converted into a new generation of regular donors and budding philanthropists. In a world where we’re told to keep everything we earn, we’re saying give it away. Overflow is making it easy to give any major asset to a nonprofit in order to create a future where generosity is the norm. As our product, services and company have evolved to best serve our customers, we were excited to evolve the brand alongside it.
In our first year, we learned so much more about the nonprofit industry, the incredible nonprofits we serve, and the difficulties presented by the logistics of stock donations. When we first launched in July 2020, we had an idea of how we could best serve nonprofits and donors. Like many companies throughout the pandemic, we’ve learned a lot in the past year, and are using those lessons to help us grow and pivot as we head into this new phase for Overflow.
Last week, we celebrated our one year anniversary since our soft launch by rolling out a new look across our website! Overflow 2.0 is something we have been working towards for a long time, as we head into a new phase for our company.
0 kommentar(er)
